I was super excited that Superdrug have released a new range which is completely vegan and cruelty free! Their own brand products are cruelty-free anyway but you need to check if each individual item is vegan, so I’m happy that this range spares me from reading through all the ingredients, definitely a time-saver!
What makes this extra sweet is that everything is very reasonably price, and there’s even a 3 for 2 promotion on make-up in Superdrug at the moment, so the perfect time to indulge in some ‘B’ goodness! I opted for some high-quality make-up brushes, the ‘Finishing Brush‘ and ‘Blusher/Contour Brush‘, which are both made with 100% synthetic hair.
For make-up, I went for the ‘B Sculpted Contour Kit – Light‘ ‘B. All Lengthening, Defining and Volumising Mascara‘ and a ‘Rich Intense Colour Lipstick – Carmen 038‘. I was particularly happy that each individual item is clearly labelled that it is suitable for vegetarians and vegans, and has the trusty leaping bunny symbol – showing it has not been tested on animals either.
I’ll do an update on how I get on with these products, but so far I am incredibly happy with this new brand. I’m a huge fan of Superdrug anyway with their no animal-testing policy, and the ‘B’ range has made cosmetics shopping even easier for vegans. I hope that ‘B’ does really well and they will expand to include more products, and include a wider selection in more stores. ‘B’-ravo Superdrug!
N.B. Please note that Superdrug products are currently only for sale in the United Kingdom and the Republic of Ireland. I have asked Superdrug for information about any future plans for international delivery, and will keep you updated on this.