‘B’ for Beautiful! Superdrug’s New Vegan ‘B’ Range

I was super excited that Superdrug have released a new range which is completely vegan and cruelty free! Their own brand products are cruelty-free anyway but you need to check if each individual item is vegan, so I’m happy that this range spares me from reading through all the ingredients, definitely a time-saver!

What makes this extra sweet is that everything is very reasonably price, and there’s even a 3 for 2 promotion on make-up in Superdrug at the moment, so the perfect time to indulge in some ‘B’ goodness! I opted for some high-quality make-up brushes, the ‘Finishing Brush and ‘Blusher/Contour Brush‘, which are both made with 100% synthetic hair.

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For make-up, I went for the ‘B Sculpted Contour Kit – LightB. All Lengthening, Defining and Volumising Mascara‘ and a ‘Rich Intense Colour Lipstick – Carmen 038‘. I was particularly happy that each individual item is clearly labelled that it is suitable for vegetarians and vegans, and has the trusty leaping bunny symbol – showing it has not been tested on animals either.

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I’ll do an update on how I get on with these products, but so far I am incredibly happy with this new brand. I’m a huge fan of Superdrug anyway with their no animal-testing policy, and the ‘B’ range has made cosmetics shopping even easier for vegans. I hope that ‘B’ does really well and they will expand to include more products, and include a wider selection in more stores. ‘B’-ravo Superdrug!

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N.B. Please note that Superdrug products are currently only for sale in the United Kingdom and the Republic of Ireland. I have asked Superdrug for information about any future plans for international delivery, and will keep you updated on this.


8 thoughts on “‘B’ for Beautiful! Superdrug’s New Vegan ‘B’ Range

  1. […] Before learning about the harsh realities of companies that test their cosmetic products on animals, ‘Mac’ was my absolute favourite brand, and I particularly loved their matte lipsticks. I have found a couple of vegan replacements in brands such as GOSH for brown shades, but the beauty of ‘B’ is that everything is vegan, so you don’t have to worry about squinting at the small-print ingredients in the middle of a shop. You can check out my first impressions of ‘B’ in ‘B’ is for Beautiful! Superdrug’s New Vegan ‘B’ Range. […]


  2. Perhaps, since the internet is worldwide, you might mention that – I guess you, and for sure, Superdrug, are located in the United Kingdom: and that Superdrug will not register or sell to anyone that isn’t. I spent quite some time shopping on their site at your recommendation & was then completely unable to complete my order, since I live in the USA. You should probably mention that when you promote them. I was quite disappointed to not get to order the lipstick you raved about but more unhappy to not find it out until I was trying to check out. Thanks for saving others the frustration. Also, you could tell Superdrug to fix this so they can service more vegans & make more money. Perhaps they would give you free stuff for bringing them more business. πŸ˜ƒ


    1. Hi Jamini! Thanks for taking the time to give me your feedback. I apologise if it wasn’t clear that Superdrug are based where I live, in the UK. I talk about living in London quite a lot so this is probably more obvious to my regular readers, but I’ll make sure I make it clear in every post about vegan products from now on, thanks!

      I’ll be reviewing some E.L.F products in the next couple of weeks which I know are widely sold throughout the US, perhaps this will be of some interest to you.

      Best wishes,


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