e.l.f. Vegan & Cruelty-Free Cosmetics Review Part 1 – Face

So a few months ago I blogged about switching my make-up to cruelty-free brands. I guess I was pretty slow on this having cut out animal products from my diet ages ago, but I definitely think it’s easier to just use cosmetic products without being aware of the suffering involved in the testing of them. In ‘The World of Cruelty-Free Cosmetics’, I talked about clearing out my make-up from brands that tested on animals, such as Mac, and replacing them with vegan cruelty-free products from companies such as The Body Shop and Urban Decay.

Unfortunately, it was only later I learned that Urban Decay is actually owned by L’Oreal, who’s statement on animal testing is as follows:

The Group no longer tests on animal, anywhere in the world, and does not delegate this task to others. An exception could be made if regulatory authorities required it for safety or regulatory purposes.

This is certainly a grey area, and if you’re anything like me, you probably like things a little more black or white. And when it comes to the suffering animals are forced to endure in animal testing, there really is no room for grey areas. L’Oreal cannot be classed as a cruelty-free brand.

So my quest continued to find a vegan, animal-friendly make-up brand to replace my old favourites. I’ve talked about Superdrug’s B Range which is great and I love quite a few of their products (particularly their red, matte lipstick), but I thought I’d try out an American brand that I’ve heard so much about – e.l.f. (Eyes, Lips, Face). E.l.f. is completely vegan and cruelty-free! So I will be reviewing some e.l.f. products in the coming weeks, and today I’m starting with the Flawless Finish Foundation and Pressed Powder.


Part 1 – Face


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First off, e.l.f. is way easier to come by in the U.S. than the U.K. Apparently you’re never far from somewhere selling these cosmetics in the States. Unfortunately over here the delivery time is a couple of weeks as it’s coming from over-seas. Although still priced pretty well with only a £2.95 delivery charge.

Flawless Finish Foundation – £7.50

I always struggle with foundation. Mostly because I have really pale skin, and it can be hard to find one that’s pale enough! So I opted for the colour porcelain as this was the fairest.

I really liked the design of the foundation – simple and stylish. Also it came already with pump, which makes me think it’s pretty ridiculous that other companies make you buy the pump separately. If e.l.f. can include a pump for a foundation costing £7.50, why can’t everyone?

Previously a fan of Urban Decay’s Naked Foundation, I was impressed with the thickness of this foundation, actually a little thicker than Naked. It applied to the face well, and blended in nicely with my concealer. It also has SPF 15, which funnily enough, some of the more expensive foundations don’t have.

I put on my make-up for a night out and it stayed on the whole night without needing to reapply. The shade was probably the closest I’ve ever had to my skin colour, and it didn’t feel heavy on, nor was I blinded by a shiny glare from it when consulting the mirror.

The only downside was I felt like I had to use quite a bit for a full coverage, so I’m not sure how long it will last. And as the delivery time is quite a while, maybe next time I’ll get two!

Overall I’m pretty happy with this product, and costing just £7.50, I’d change that to super happy. Perfect colour match, nice design, easy to use, full coverage and brilliant price. Winner!

Pressed Powder – £4.50

I also got this in the porcelain shade to match my foundation (and my incredibly pale skin!). I really liked the design of this pressed powder. It came with a sponge, (although I used a brush) and a handy compact mirror.

The powder set my foundation off perfectly. I reapplied a couple of times throughout the night to keep everything in place. It didn’t feel heavy on and left me with a nice matte looking finish, controlling any unnecessary shine.

Again, an absolute bargain for £4.50. I’m really happy with this product and will definitely be purchasing again.

So my first impressions of e.l.f.? I think I may have found another vegan & cruelty-free favourite brand! Keep an eye out for Part 2 of my review where I check out some of e.l.f.’s eye make-up.

N.B. – The un-edited picture in my header was taken about half way through the night. I’m second from the left 🙂

Sources for information:





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